Courtney Greenwood is a product marketing leader in SaaS, healthcare, and regulated industries. Through Greenwood Marketing Collective, her boutique GTM/marketing consultancy, she helps companies from start-ups to enterprises level build market narratives that drive real outcomes — even contributing to a $1.6B acquisition, and a 300% YoY increase in closed deals. A storyteller, customer researcher, and past adjunct marketing professor, she also serves as Marketer in Residence with Prepare4VC and volunteers with Social Enterprise Greenhouse, partnering with early-stage founders to build GTM foundations from the ground up.