Courtney Greenwood
Founder
Courtney Greenwood is a product marketing leader in SaaS, healthcare, and regulated industries. Through Greenwood Marketing Collective, her boutique GTM/marketing consultancy, she helps companies from start-ups to enterprises level build market narratives that drive real outcomes — even contributing to a $1.6B acquisition, and a 300% YoY increase in closed deals. A storyteller, customer researcher, and past adjunct marketing professor, she also serves as Marketer in Residence with Prepare4VC and volunteers with Social Enterprise Greenhouse, partnering with early-stage founders to build GTM foundations from the ground up.
From Idea to Reality - Product Life Cycle & GTM
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Taking a product from concept to market is one of the most complex challenges a founder faces — and the order of operations matters more than most people realize.
This panel brings together experts in R&D, intellectual property, product strategy, and go-to-market to help you navigate the startup development landscape with more clarity and less chaos. We'll cover what needs to happen at each stage, how these disciplines intersect and often run in parallel, and how to know when it's time to bring in outside expertise. You'll leave with a clearer picture of the full product lifecycle — and a better sense of how to make confident decisions when you're doing everything at once.
Ideal for: early-stage founders, entrepreneurs in the idea-to-MVP stage, and anyone building a product for the first time.
