Irena Pereira has been making games for over 25 years. She made a name for herself by helping guide teams to focusing deeply on the player experience with both user testing and player-focused design methodologies. A devoted believer in the power of brand with a background in photography, anthropology, graphic design, and religion, Irena brings a unique, socially focused perspective to the games she makes. She has most notably contributed to World of Warcraft and Monopoly Go! at companies like Scopely, Sony, Warner Brothers, and Activision Blizzard. Today, she leads Unleashed Games in building games that bring people together.