Marketing Clarity for Founders: What to Do, Track, and Ignore

Marketing shouldn’t feel like guesswork, but for most founders, it does. I've designed a practical session to help early-stage founders understand what marketing is actually responsible for, which metrics matter most early on, and how to build a simple operating model they can implement immediately. Here's what I cover: - Why marketing feels confusing - What marketing is responsible for - Key metrics that matter early - How GTM has changed - A simple marketing operating model founders can steal Who this is for: Startup founders, CEOs, early-stage operators, and anyone responsible for growth who wants clarity and traction without the fluff!