Marlena Sarunac
Fractional CMO
Marlena Sarunac has spent 15+ years translating complicated products into markets that actually buy them, across health tech, insurtech, and B2B SaaS, at startups where "we'll figure out marketing later" was both the plan and the cautionary tale. She started her career in corporate consulting at MasterCard, got bitten by the startup bug, and never fully recovered. She went back to Lehigh University to get a degree in Technical Entrepreneurship specifically so she could speak fluent engineer and fluent customer in the same meeting. She is the co-founder of The Company Advice, a fractional marketing and design advisory for pre-Series C founders who are tired of building great products nobody's heard of.
Marketing Clarity for Founders: What to Do, Track, and Ignore
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Marketing shouldn’t feel like guesswork, but for most founders, it does. I've designed a practical session to help early-stage founders understand what marketing is actually responsible for, which metrics matter most early on, and how to build a simple operating model they can implement immediately. Here's what I cover: - Why marketing feels confusing - What marketing is responsible for - Key metrics that matter early - How GTM has changed - A simple marketing operating model founders can steal Who this is for: Startup founders, CEOs, early-stage operators, and anyone responsible for growth who wants clarity and traction without the fluff!
