Shelly Nichols
Lecturer; Advisor; American Marketing Association Collegiate Chapter Jean and David W. Wallace Department of Business & Economics
Shelly Nicholas is a Lecturer at Salve Regina University in the Jean and David W. Wallace Department of Business & Economics where she teaches a variety of business courses. As owner and president of Pretty Knotty LLC, she developed and marketed patented performance hair accessories, gaining expertise in market analysis, product development, branding and public relations.
AI Powered Marketing for Startups
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Whether you're launching a startup or growing a small business, AI can become a valuable marketing partner. This one-hour, hands-on workshop teaches entrepreneurs how to leverage generative AI tools for market research, customer insights, competitive analysis, market sizing, persona creation, and content development. Designed for beginners, the session focuses on practical applications that support smarter marketing decisions and faster execution.
